b1BANK
RIGHT FITTIng Package
For this project, I was tasked with creating a cohesive and professional design for leading financial institution, b1BANK. The scope of work included the design of a booklet, a letter, and an envelope, all of which needed to align with the bank's brand identity while ensuring clarity and trust.
Deliverables:
> Letter
> Envelope
> Booklet
Success:
> 2024 MarCom Awards - Honorable Mention for Advertising/Marketing and Direct Mail
Booklet
The booklet served as a key informational piece for the bank’s financial products. I designed it with a clean and sophisticated layout, incorporating the bank’s color scheme, typography, and imagery to reflect its professionalism and stability. The content was organized in a way that made complex financial information easy to understand, using graphics, images, and clear headings to guide the reader.
Envelope
For the envelope, I created a simple yet recognizable design that mirrored the inside contents. The design ensured confidentiality while making the bank’s communication instantly recognizable upon receipt. The envelope design complemented the letter and booklet, providing a seamless unboxing experience for the client.
Letter
The client letter was designed to be personalized through variable data printing. This allowed the bank to customize each letter with unique client information, such as the recipient’s name, account details, and tailored financial recommendations. The design was kept clean and formal, ensuring that the personalization flowed seamlessly with the overall look.