NJNG Savegreen
Commercial - Full Campaign
For New Jersey Natural Gas SAVEGREEN Commercial, I developed a multi-channel campaign with a contemporary, commercial appeal. This campaign was crafted to engage business audiences, emphasizing energy efficiency and cost savings through clean, modern visuals and concise messaging. Spanning digital, web, and print platforms, the campaign's look and feel reflect the SAVEGREEN program’s commitment to sustainability, while aligning with the professionalism of New Jersey Natural Gas’s commercial services.
Deliverables:
> Self-mailer x3
> Letter & Envelope
> Postcard
> Microsite
> Digital Ads
> Video
Programs:
Success:
Microsite
The first step in the process was developing the microsite, which would serve as the central hub for directing clients across all campaign materials. The microsite includes two initial pages: one dedicated to the Direct Install program and the other for Prescriptive and Custom programs, each distinguished by color for easy navigation—blue for Direct Install and green for Prescriptive and Custom. Later, we introduced a third page specifically for contractors, defined by a strong gray color scheme to set it apart.
Letter & Envelope
As the campaign’s first direct mail touchpoint, the letter and envelope were designed to be professional, approachable, and action-oriented. The envelope used clean branding to drive open rates, while the letter emphasized program benefits with clear hierarchy and concise messaging. Both pieces reinforced the campaign’s contemporary look and directed recipients to the microsite for next steps.
Self-Mailers
Three self-mailers were deployed in sequence, each nearly identical in design but refreshed with new imagery to avoid creative fatigue. This approach maintained consistent messaging and branding while ensuring recipients stayed engaged across multiple touches, all directing them back to the microsite.
Postcard
The postcard targeted healthcare workers specifically, using data-driven audience segmentation to ensure relevance. Its concise copy and clear design highlighted the SAVEGREEN program benefits most applicable to this sector, reinforcing the campaign’s broader messaging while driving recipients to the microsite.
Digital Ads
Digital ads extended the campaign across web and display platforms. Clean, modern visuals paired with direct calls to action ensured consistency with the broader campaign and generated traffic to the microsite.
Video
A campaign video was developed to deliver the SAVEGREEN message in a dynamic, engaging format. Using clean graphics, concise messaging, and a contemporary visual style, the video highlighted key program benefits while reinforcing brand consistency across channels. Designed for digital platforms and presentations, it served as both an awareness tool and a clear call to action, directing viewers to the microsite.