South Jersey Gas
811 Digital Campaign
In anticipation of 811 Day—an initiative raising awareness about checking for gas lines before digging—South Jersey Industries engaged us to develop an awareness campaign. We introduced a mascot to bring approachability and recognition to the message, carrying it across digital ads and an animated video. The campaign drove strong engagement and proved so successful it was refreshed the following year.
Deliverables:
> Digital Ads
> Video
Video
The animated video simplified the 811 process through a step-by-step narrative, using multiple characters to make the information relatable and easy to follow. A pop animation style created smooth scene-to-scene transitions, keeping the pacing engaging while reinforcing the importance of safe digging practices.
Digital Ads
Digital ads extended the campaign’s reach, leveraging the mascot and messaging from the animated video to engage audiences across web and social platforms. Designed for clarity and impact, the ads reinforced safe digging practices while driving viewers to learn more through the video and additional resources.